The Nuts and Bolts of Running Your Own Business (Ep. 190)

Starting a business can seem daunting.

Between taxes, expenses, marketing, business types, and creating actual value for your customers, it’s pretty easy to decide that your million-dollar idea is just too hard to think about.

But clearly, some people actually follow through on their ideas, or I wouldn’t be writing this on a MacBook Air on a Roost stand in a local tea shop.

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Weapons of Influence #2: Commitment and Consistency (Ep. 189)

Humans are predictable. Sometimes, too predictable.

We’ve been reading Influence: The Psychology of Persuasion, and it turns out that many of the same social patterns that have helped humanity flourish have a dark side.

In part one of this series, we talked about reciprocation.

Today, we’re talking about consistency, and why sticking to your guns isn’t always the smartest thing to do.

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