Weapons of Influence #6: Scarcity (Ep. 199)

It’s the end of an era. Today marks the sixth and final chapter in our series on Robert Cialdini’s “Influence: The Psychology of Persuasion.”

And now that you know that, you should value this episode ever so slightly more due to the effect of scarcity — the same effect that pushes us toward limited edition Oreo flavors and convinces people gold is worth something.

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