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Hyperfocus (Ep. 296)

Be honest with yourself: how long can you pay attention to one thing without being distracted and switching focus to something else?

According to a study referenced in Chris Bailey’s Hyperfocus, for a group a people in an office environment, the average was a measly 40 seconds. If that’s any indicator for the population at large, you might not even make it through what I’ve said so far without losing track for a second.

No judgements, we’ve all got things to work on. But in that spirit, we’re talking about things that stood out to us in Hyperfocus today.

With any luck, we might even learn to focus for a couple of minutes at a time. Wouldn’t that be something?

Things mentioned in this episode:

This week’s episode is sponsored by:

  • Hover: Your personal brand is important, and it starts with your domain name. Get 10% off your first domain name purchase by going to

Other things we mentioned in this episode:

Want more cool stuff? You can find all sorts of great tools at my Resources page.


  • 0:01:12 – Scatterfocus
  • 0:22:53 – Sponsor: Hover (Buying a domain name)
  • 0:25:58 – Deciding what’s valuable to you
  • 0:43:11 – Creating a distraction-free ritual
  • 0:56:07 – Conclusion

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