Weapons of Influence #5: Authority (Ep. 197)

I thought about wearing a suit for today’s episode, but decided against it. Why? Authority, or the illusion of authority, is a powerful thing,

If I wear a suit, you might take the words I say at face value. You’ll be more likely to believe me, even if experience should tell you I’m wrong.

Luckily for you, I don’t want you to believe me when I’m wrong. Not so easily, anyway.

We’re diving back into Robert Cialdini’s “Influence: The Psychology of Persuasion,” to learn a bit about why it’s so easy to follow the leader, even when you know you shouldn’t.

Oh, and Tom bought a green screen.

Things mentioned in this episode:

Want more cool stuff? You can find all sorts of great tools at my Resources page.


  • 0:01:41 – How to subscribe to the podcast
  • 0:05:12 – Perceiving and being influenced by authority
  • 0:23:34 – Exposure to conflict and finding your moral stance
  • 0:30:53 – Being afraid of people whom you perceive as authoritative
  • 0:34:57 – Viewing things from a position of authority
  • 0:40:41 – Tricking people by resembling authoritative figures
  • 0:52:34 – Conclusion

If you enjoyed this episode, subscribe to the podcast on iTunes! It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure 🙂 You can also leave a review!

Here’s an image for sharing this episode on social media:

Weapons of Influence #5: Authority

Martin Boehme is a web developer, language nerd, and Nintendo fanboy. Talk to him in English, Spanish, French, or very basic Japanese on Twitter.

Hey there! Please note that some links in the article may be referral links, meaning that if you buy something through them, I'll earn a commission (at no extra cost to you). This helps to support CIG, but please don't buy anything unless you truly believe it'll benefit you! You can learn more here. Thank you :)

Want to Earn Better Grades?

Did you find this article useful?

Over 150,000 awesome students are learning how to dominate their classes, get more done, and land the jobs they want - and you should too.

Join in, and I'll also send you a free copy of my book on earning better grades!

// Read This Next

From College To Successful Startup With Leo Widrich from Buffer (Ep. 2)

Want more? Join over 150,000 students and grab my free book on earning better grades  →