Weapons of Influence #1: Reciprocation (Ep. 186)

The art of persuasion comes in many forms.

We’ve been reading Influence: The Psychology of Persuasion, by Robert Cialdini, and quickly realized it’s got far too much depth to review in a single episode. So today, we start our series on the weapons of persuasion — starting with the rule of reciprocation.

You’ve almost certainly participated in this rule before, as it’s one of the big things that holds human civilization together.

But, as with most good things, there are always those seeking to take advantage.

Learn to recognize this rule, and you can make sure you only participate when you choose.

Things mentioned in this episode:

Want more cool stuff? You can find all sorts of great tools at my Resources page.

Timestamps:

  • 0:03:55 – What is “Influence: The Psychology of Persuasion” about?
  • 0:06:48 – The anchoring effect when comparing and contrasting things
  • 0:19:39 – The importance of reciprocity in human society
  • 0:22:58 – Scams, forced donations and other exploits
  • 0:45:05 – How much it can cost you to feel obligated to return a favor
  • 0:48:22 – Example of blackmail (extreme reciprocity) in House of Cards (SPOILERS)
  • 0:50:45 – The three main obligations when it comes to reciprocity
  • 0:55:13 – Whittling down from the most expensive options to cheaper ones
  • 0:59:14 – Sensing the underlying principles of reciprocity
  • 1:02:10 – The emotional impact of “actual” gifts in contrast to money
  • 1:05:38 – Recap and conclusion

If you enjoyed this episode, subscribe to the podcast on iTunes! It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure 🙂 You can also leave a review!

Here’s an image for sharing this episode on social media:

Weapons of Influence #1: Reciprocation

Martin Boehme is a web developer, language nerd, and Nintendo fanboy. Talk to him in English, Spanish, French, or very basic Japanese on Twitter.

Hey there! Please note that some links in the article may be referral links, meaning that if you buy something through them, I'll earn a commission (at no extra cost to you). This helps to support CIG, but please don't buy anything unless you truly believe it'll benefit you! You can learn more here. Thank you :)

Want to Earn Better Grades?

Did you find this article useful?

Over 150,000 awesome students are learning how to dominate their classes, get more done, and land the jobs they want - and you should too.

Join in, and I'll also send you a free copy of my book on earning better grades!

Leave a Reply

Be the First to Comment!

Notify of
avatar
wpDiscuz
// Read This Next

Rule #1 About Your Goals: You Do Not Talk About Your Goals!

Want more? Join over 150,000 students and grab my free book on earning better grades  →