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I absolutely loathe the term “networking”.
Really, I do. Just saying the word instantly brings up the cliche scenario of the sleazy salesman (or woman) shoving a business card down your throat.
“Buy my product! You need my service! I know EVERYONE in the room — I’m a special snowflake! Me. Me. Me.”
Gag. For the majority of us who don’t aspire to be this person, networking is simply a catch-all term for things we all want to do: connect with people, build mutually beneficial relationships, and make friends. Unfortunately, these things don’t come naturally to a lot of us.
But there’s this Dirty Little Secret No One Tells You about networking…