The Art Of Promoting Yourself (Ep. 4)

Dan SchawbelWhat does it take to get your name out beyond your school’s walls – to establish yourself as an expert in your area of interest and get the job or internship you want?

I’ll tell you this right now: you aren’t going to do it just by getting a degree. Just doing an internship and participating in clubs isn’t going to do it either. These days, you need to learn how to build a personal brand and effectively promote yourself.

Ask Dan Schawbel and he’ll definitely agree. Dan is one of the most well-known personal branding experts out there today, and is a highly successful author and speaker – not to mention being the founder of his own company, Millennial Branding.

Dan’s got some impressive achievements under his belt, including being on the  30 Under 30 lists of both Inc. and Forbes. He was also listed on Bloomberg Businessweek’s list of 20 entrepreneurs you should follow on Twitter.

In this podcast episode, I interview Dan and get him to spill the beans on the following questions:

  • What exactly is personal branding?
  • How can students discover their passion and then become the go-to person for it?
  • What are some specific strategies you can use in college to build your brand and promote yourself?

If you’ve got goals of your own – a specific job you want, a company you want to start, influential people you want to meet – then you need to listen to Dan’s advice. Even if you don’t yet know what you want to do, this interview should give you some guidance that can help you get started.

Items mentioned in this episode:

Things you should do right after listening:

  • Start thinking about what you want to be known for and how you can become the go-to person on that subject
  • Make a list of things you need to do to start promoting yourself, such as tailoring your resume, building a personal website (learn how here), and establishing a professional presence on key social networks.

So, what if you don’t know where to start? Don’t worry, I’ve got you covered. Enter your email in the orange box below, and you’ll get instant access to my toolbox of resources designed to help you promote yourself – including a comprehensive checklist of things you can start doing today to build your brand.

Also, keep an eye out for Dan’s new book Promote Yourself, which will be dropping in September. I’ll be reading and reviewing it myself soon.


P.S. – If you enjoyed this episode, leave a review in iTunes! I’ll totally love you forever, or at least for the next 50 years.

Thomas Frank is the geek behind College Info Geek. After paying off $14K in student loans before graduating, landing jobs and internships, starting a successful business, and travelling the globe, he's now on a mission to help you build a remarkable college experience as well. Get the Newsletter | Twitter | Instagram

Hey there! Please note that some links in the article may be referral links, meaning that if you buy something through them, I'll earn a commission (at no extra cost to you). This helps to support CIG, but please don't buy anything unless you truly believe it'll benefit you! You can learn more here. Thank you :)

Want to Earn Better Grades?

Did you find this article useful?

Over 150,000 awesome students are learning how to dominate their classes, get more done, and land the jobs they want - and you should too.

Join in, and I'll also send you a free copy of my book on earning better grades!

Leave a Reply

1 Comment on "The Art Of Promoting Yourself (Ep. 4)"

newest oldest
Notify of

Hi Thomas!

The link for the Student Branding website is broken. I tried going on the site from Dan’s blog but it work there either.
Also on your post, “Build A Personal Brand You Can Be Proud Of”, towards the end of the post you a PDF file for Colin Wright’s Personal Branding but the PDF is broken as well 🙁
Would you be able to re-link them because I can’t find them anywhere online

Thanks in advance!

// Read This Next

5 Things You Can Do Today To Make Yourself 2 Billion Percent More Hireable

Want more? Join over 150,000 students and grab my free book on earning better grades  →