Check out the featured video for a more… lively announcement.

In case you’re new around here and don’t know, we just finished running a contest to give away a free copy of Adobe CS5.5 Master Collection. You can view the original post to get more details about it.

At midnight on May 31st, we took a random number from random.org and picked a winner from the entries on our Facebook fan page (yes, of course you can still go and Like us). Our winner turned out to be… Kristina Davis! Kristina had this to say:

I’m a Digital Art Major & Spanish Minor at Metropolitan State College of Denver, I also work at a print & sign shop. As a digital art major, I use the adobe software at school and work everyday to create all kinds of projects my favorite programs are dreamweaver, photoshop, illustrator, after effects and premiere. I’m so excited that I won a copy of the CS5.5 Master Collection because now I will be able to have all of the same programs I get to use at school at home, giving me more time to work on improving my projects.

Kristina Davis

Kristina Davis

As you can probably see, Kristina’s been toying around with image editing already; hopefully this CS5.5 package will give her the tools she need to take her skills to the next level!

Alright! Since this announcement was short, I’ll go ahead and post some of the results about the contest in case you’re curious. If you’re a marketing or public relations major, this kind of stuff should be pretty eye-opening!

Summary: The contest generated 1,065 unique pageviews to the contest page, 200 like to our Facebook page, 126 contest entries, 3 links from other sites, and 95 tweets from 31 different sources.

Marketing Techniques Used:

  • Tweeted contest link 2-3x daily from both @thomasfrank09 and @collegeinfogeek, developing different taglines each time
  • Asked 17 different universities via Twitter to promote the contest
  • Emailed the bookstores of all three Iowa regent universities, plus Drake University, asking to promote contest and citing possible sales increases as motivation
  • Posted the link on Facebook 3 separate times
  • Created a Facebook event on May 24 and invited 242 friends

Tweets by:

Klout score was also used as a metric because it tracks follower engagement and retweets in addition to follower count.

Thanks to all these awesome people for helping to get the word out! Stay tuned for more contests in the future.